Brand, Identity & Image
Translate your mission, values and positioning into an identity people recognise and trust. Brand is what people expect from you and how you are recognised; it is the foundation that Module 8 uses to communicate and reach audiences.
Part of Course 3 · Prove & Show · US$29, or all five courses for US$109.
You create: Brand Platform + Guidelines
9 lessons and reviews · about 2.8 hours including exercises.
Every lesson has a short video, the written explanation with examples, a guided exercise that saves into your organisation pack, and a sheet in the Brand, Identity & Image workbook.
Begin this module →Your lesson sequence
- 7.1Brand, marketing and communications
- 7.2Brand strategy and promise
- 7.3Brand personality, voice and tone
- 7.4Naming and brand architecture
- 7.5Visual identity
- 7.6Brand guidelines
- 7.7Credibility and trust signals
- 7.8Brand consistency and governance
- 7.9Your Brand Platform and Guidelines
Brand, Identity & Image workbook
Module-07-Brand-Identity-Image.xlsx · included with the course. Sheets: Brand definitions, Brand platform, Voice and tone, Brand architecture, Visual identity, Brand guidelines, Trust signals, Brand governance.
Sheets named after a tool use that tool’s columns, so the workbook can be imported into the Impact Tools without retyping. The file is being prepared and will be available to course purchasers.
Tools for this module
Each tool is the live version of work you draft in this module. They are optional; the course and its Excel workbook are complete on their own.
- Marketing & Social Planner — Group posts into campaigns on one calendar, tag each to the objective it advances and the persona it targets, and record results.
- Customer Persona Builder — Build an evidence-informed customer persona, choose useful channels and create a portrait prompt from the completed profile.